Business

Domino's tackling potholes for the sake of pizza

Domino's tackling potholes for the sake of pizza

"This unique, innovative partnership allowed the town of Bartonville to accomplish more pothole repairs", Bill Scherer, the town's mayor, said in Domino's release.

Domino's wants to make it safer on the roads for your pizza delivery.

For the creative director of CP+B, the ad agency behind the program, the company's move from mere pizza insurance programs to literal road-paving was a no-brainer.

"We can't let your cheese slide to one side, your toppings get untopped, or your boxes get flipped".

Domino's website says they are running a Pavement for Pizza initiative where they are fixing potholes in communities.

They have already helped fix roads in Bartonville, TX; Milford, DE; Athens, GA' and Burbank, CA. The trucks sent out to the jobs include a slogan that reads "bad roads shouldn't happen to good pizza". Their fixed potholes also carried a KFC logo in chalk that washed away after the first rainfall.

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Customers interested in nominating their hometown for a paving grant from Domino's can enter their zip code on the website.

Bartonville town administrator Michael Montgomery praised the company's input.

In Milford alone, 40 potholes have already been fixed.

Marlon Robinson, 36, was called the word on May 5 while trying to pick up pizza from a store in Pembroke Pines, Florida.

On May 2, officials said they were investigating reports of "excessive rodent activity".

"While it's not something we are actively looking at the moment, at Domino's we never say never", says Scott Bush, general manager of Domino's New Zealand.