Arts&Culture

Mystery solved: IHOb reveals what name change means

Mystery solved: IHOb reveals what name change means

Last week, the International House of Pancakes announced it's flipping the "P" into a "B". What that chain didn't tell people was what the letter "b" would stand for. The chain says that the flip is only a marketing campaign to remind their customers that the International House of Pancakes is more than just a place to grab breakfast, but lunch and dinner as well. The promotional tactic, as the company said, is used to draw attention to the new burgers (which, for $6.95, can come with unlimited fries and soda). The video showcases burgers with names like "Big Brunch" and "Cowboy BBQ". It looks like there will seven different types of burger.

The chain has been known as IHOP since 1958, when the first restaurant opened in Toluca Lake, California. So now there are a million and 1 restaurants which serve burgers near you.

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It's unclear how long the name IHOb will stick, but the new burger menu items seem like they're here to stay.

According to the restaurants website, IHOP traces its roots back to the opening of the first International House of Pancakes restaurant in 1958 in Toluca Lake, Calif.


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