Technology

Google announced YouTube Music and YouTube Premium

Google announced YouTube Music and YouTube Premium

First of all, it is launching a new music streaming service, YouTube Music on Tuesday, May 22.

After a piecemeal and spluttering attempted rollout, YouTube Red is being scrapped in favour of two new subscribption services.

On the other hand, the new YouTube Premium tier, which bundles Music and the company's original lineup and ad-free viewing, will set back subscribers $12 a month, marking a $2 price bump from YouTube Red's current price. It says music is "easier to explore" with the Music service and has an extensive catalogue not only of official songs, but of remixes, live performances, covers and music videos to throw in too.

As part of the shift, YouTube is overhauling the existing YouTube Music app, which is now available free with ads or ad-free with a YouTube Red subscription. Google Play Music, the company's previous music streaming service that is still inexplicably up and running despite teetering on the brink of extinction for years, will slowly be phased out according to USA Today.

The growing adoption of paid music streaming has helped wean a generation of music listeners away from free or pirated music, and has led to services such as Spotify and Apple Music becoming the recording industry's single biggest revenue source. Google Assistant reportedly plays a larger role in the app's discovery abilities, while music and playlist recommendations will be made based on your location. Now, the tech giant has officially announced YouTube Music.

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In a briefing this week, the company promised it will be closing the gaps between Play Music and YouTube Red over the next month, so Google Play Music users don't lose features they've grown accustomed to. Following the changes the YouTube Red will now be called YouTube Premium and as the name suggests the service is premium.

How is YouTube Music different to Google Play Music?

YouTube plans to continue expansion during 2018. YouTube Originals library will get enlarged with comedies, dramas, reality series and action-adventure shows from the U.K., Germany, France, Mexico, and more. YouTube Premium, meanwhile, which has YouTube Music baked in, costs $11.99.

YouTube music will arrive in countries where YouTube red is available from May 22nd. Monthly charges apply for YouTube Red membership outside of trial periods.

Oh, and speaking of YouTube Red: it's gone now.