Technology

Snapchat has undone its controversial redesign for a majority of iOS users

Snapchat has undone its controversial redesign for a majority of iOS users

Things only got worse when Kylie Jenner decided that she was "sooo over" the social media site. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from NY to Texas. "They're not your friend".

Concerns only deepened as Snap began to lose its edge against Instagram, who had unapologetically copied off Snapchat's features and cut its market value in half. Indeed, the 73% decrease has essentially wiped out all the positive consumer sentiment Snapchat has gradually built since the beginning of 2016.

The survey is notable in that millennials largely make up Snapchat's target user group and can be incredibly hard to win back. Just at the end of the past year, the company had introduced a new design which caused a lot of anger among users.

More news: 'We won't be returning'. Southampton's brilliant TripAdvisor review for Swansea hotel
More news: After BCCI's refusal, Australia to host Sri Lanka in D/N Test
More news: RBS agrees $4.9bn settlement with U.S. over mortgage probe

The update with the Snapchat redesign was announced by Snap CEO Evan Spiegel in the company's first-quarter earnings call on May 1st. However, last month the company started testing another redesign of its redesign that reimagines how Stories are portrayed.

Since Snapchat began rolling out its controversial redesign late a year ago, the app's Impression score - which asks consumers if they have an overall positive or negative impression of a specific brand - has tumbled from a high of 30 in late January to a low of 8 in early April with young Americans aged 18-34, according to data from YouGov BrandIndex. That means if you tap a Story from the friends category on the Discover page, that won't be mixed in with brand content - you'll still have to head to the subscription section to view content from brands. Now, all messages in the inbox will appear in reverse-chronological order (like they used to).

Snapchat is one of the most popular social media networks in the world, with many people - especially young users - ditching apps like Facebook in favor of Snaps.


  • Bioluminescene lights up ocean in San Diego

    Bioluminescene lights up ocean in San Diego

    On this occasion, it is caused by a bloom of phytoplankton brought by the natural phenomenon known as the red tide. A red tide at the San Diego beach was a sight for everyone with photographers being the most benefitted.
    Mets Called For Batting Out Of Order In 1st Inning Vs. Reds

    Mets Called For Batting Out Of Order In 1st Inning Vs. Reds

    Reds: Open a four-game series against the Dodgers, who have won their last eight games against Cincinnati and 17 of the last 20. The Mets batted out of order in the first inning against the Reds on Wednesday, undercutting a rally.
    Huddersfield celebrate Premier League survival in London nightclub after cancelling flight home

    Huddersfield celebrate Premier League survival in London nightclub after cancelling flight home

    We didn't have to rely on other teams, we have done it on our own. "At the same time, we have to do our best, like we did today". We did it with our result, in this week with games against Manchester City , Chelsea and Arsenal.it's just unbelievable.
  • Trump Jr. dating Fox News host

    Trump Jr. dating Fox News host

    In addition to The Five , Guilfoyle regularly appears on other FNC shows as a legal analyst. Trump Jr.is now in the process of getting a divorce from his wife of more than a decade.
    Deepika All Set For Cannes

    Deepika All Set For Cannes

    In comparison to the "cardinal red" of that Prabal Gurung gown, this sheer look from Zuhair Murad seems like a clear victor . As an L'Oreal ambassador, the actress always manages to ace the fashion game, and this occasion has been no different.
    Neymar-Real Madrid in talks for £227m transfer deal — Sports Business

    Neymar-Real Madrid in talks for £227m transfer deal — Sports Business

    He told his club's official website: "I feel really good now, well recovered and I'm ready to help the team". So, news is that Ronaldo is fit and he is willing to play the match and he will surely play.
  • Kimbrel & Co Implode In The 8th

    Kimbrel & Co Implode In The 8th

    The bullpen blew the lead late, but Sabathia was very sharp, allowing just three hits while walking none and striking out seven. Sonny Gray, their 2017 trade deadline acquisition, looks like an entirely different pitcher, and not in a good way.
    West Ham vs Manchester United

    West Ham vs Manchester United

    David De Gea has been named the Manchester United Player of the Year once again after another stellar season between the sticks. With that in mind, here are three players who must start at the Olympic Stadium in United's final away game of the campaign.
    Kevin Kamenetz, Democrat Running for Maryland Governor, Dies

    Kevin Kamenetz, Democrat Running for Maryland Governor, Dies

    Bob Ehrlich joined WBAL News Now Thursday morning to reflect on the life of Baltimore County Executive Kevin Kamenetz . Kamenetz , serving his second term as county executive, was one of the leading Democratic candidates for governor.
  • Chilly start to the weekend — Metro Detroit Forecast

    Chilly start to the weekend — Metro Detroit Forecast

    There were some areas of locally dense fog across central and southern New Jersey and even far southeastern Pennsylvania. Things will start to warm up on Sunday! But as of late computer models are suggesting something different.
    Greg Pence wins GOP primary for IN  congressional seat

    Greg Pence wins GOP primary for IN congressional seat

    The vice-president added the administration had provided more than a million documents to Mr Mueller's investigation team.
    Princess Charlotte and Prince Louis wear hand-me-downs just like us!

    Princess Charlotte and Prince Louis wear hand-me-downs just like us!

    In those pictures, the princess is seen being cradled by her older brother at Anmer Hall - their home in Norfolk. Prince Charlotte poses with her new brother Prince Louis for his first portrait taken by mum Duchess Catherine.