Sci-tech

Google promises better verification of political ad buyers in US

Google promises better verification of political ad buyers in US

This Report will describe who is buying election-related ads on our platforms and how much money is being spent. We expect this will help more campaigns and officials who are often the targets of sophisticated phishing attacks.

As we learn from these changes and our continued engagement with leaders and experts in the field, we'll work to improve transparency of political issue ads and expand our coverage to a wider range of elections.

Google will also require the disclosure of who is paying for the ad. Google executive Kent Walker is repeating a pledge he made in November to create a library of such ads that will be searchable by anyone by this summer.

According to Axios, this comes as no surprise.

"We know we were slow to pick up foreign interference in the 2016 U.S. elections", Goldman and Himel said in the post. However, the new policy will cover ads that relate to candidates and not ads that related to specific political issues.

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Facebook is also investing in Artificial Intelligence (AI) and adding more people to help find advertisers that should have gone through the authorisation process but did not.

The company is now going to require additional verification for anyone who wants to buy an election ad on Google in the United States.

Google has branched outside the technology industry in order to protect election integrity. The company will, according to the Washington Post, spend $300 million over the next three years to back the "Disinfo Lab", in an effort to help combat the spread of misinformation and fake news online.

As Google works to strengthen protection around elections, the company on Thursday also introduced an Advanced Protection program to secure those who face "increased risk of sophisticated phishing attacks sent to their email address", which "now supports Apple's native applications on iOS devices, including Apple Mail, Calendar and Contacts", Walker wrote.

The move comes after Russians used social media platforms to buy ads and spread content to influence the 2016 presidential election - a move intelligence officials said could put future US elections at risk. This data was later used to profile and influence American voters.


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