Business

Facebook gets a clean chit in PwC audit

Facebook gets a clean chit in PwC audit

Facebook is introducing the new policies this week in Europe, but eventually everyone on the social network will be asked to decide whether they want to enable features like facial recognition and some types of targeted advertising, the company said in a blog post.

The 87 million Facebook users affected included almost three million Europeans and Zuckerberg is also under pressure from EU lawmakers to come to Europe to shed light on the data breach.

Social media has progressed the way we consume news and how quickly word spreads. "First we will seek a statement from Facebook and then hearings will begin", said Caspar's spokesman, Martin Schemm.

Cambridge Analytica was founded in 2013 by the Strategic Communication Laboratories Group (SCL) and funded by Robert Mercer, a USA right-wing mega-donor. Last year, the unit touted a case study with i360, a marketing firm affiliated with the conservative power brokers Charles and David Koch. i360 uses its own data to slice online populations into segments, such as those for and against gun control and traditional marriage. Cambridge Analytica built a software program to predict and influence choices at the ballot box in the U.S. elections- a software that could profile individual voters to target them with personalised political advertisements. Facebook confirmed to the Irish Times that more than 1.5 billion worldwide users who weren't European Union citizens would now fall under United States privacy rules instead. Zuckerberg previously said the new privacy law would only apply to other users "in spirit". But she is now speaking out alongside whistleblower and former Director of Research Christopher Wylie. Christopher Wylie is a scientist who participated in building Cambridge Analytica and left the company in July 2014.

And he's not the only one to state so.

Facebook has recently been overwhelmed with controversy for their lack of care in our private data and selling it off to third party companies such as Cambridge Analytica.

Still, social media experts say they hadn't seen much decline in usage of Facebook after the initial furor.

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But the ACLU argues that users don't have full control over their information. The quiz app developed by a Cambridge academic Aleksandr Kogan was created to look trustworthy and completely legitimate. Zuckerberg said Facebook is complying with the European rules and will extend those safeguards to its users around the world. The company has offered users tools to download their data for some time. According to Wylie, users' personal data, including friends, hometowns, and "likes", was utilized in political campaigns to influence voters' behavior. Bet you didn't read that in the complicated terms and conditions you consented to when you signed up for a Facebook account. United Kingdom banks have faced a public outcry over the sharing of data through the country's open-banking initiative, even though many banks had already been sharing customer data with partners for years. That means putting online information where customers can easily access it and training call center and branch staff on how to inform clients about these topics.

"We need to find out exactly how many people were affected, we don't have firm answers on the scale of the problem", he said, adding Facebook is issuing notices to users whose information was shared. The shift lets Facebook go on unaffected by the EU's new data protection laws.

Facebook has revealed that it tracks users who are not logged in to the network and even those who have not signed up to the social media platform.

Look at your Facebook security settings. As soon as it was discovered, Facebook paused their app review process.

Facebook has repeatedly maintained that it does not sell user data and that it only provides insights for advertisers based on user metrics. You will be able to download the data file of the information you've shared with Oculus so that you can take it with you.

Facebook admitted it still isn't sure of the extent of the data that was exposed.


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