Business

Channel Nine set to lose cricket rights to Foxtel

Channel Nine set to lose cricket rights to Foxtel

Cricket's move to Seven and Foxtel, coupled with Nine picking up tennis, is the most significant shift in Australian sports broadcasting for several decades.

Cricket Australia says the deal is worth nearly $1.2 billion over six years.

CA says a new digital partnership between Fox and its digital arm, Cricket Network will add more content to its live app and cricket.com.au, and continue to stream games not broadcast by the two networks including global tour matches, the domestic one-day cup and Sheffield Shield matches.

Under the deal, Foxtel will also broadcast the 50-over domestic competition, Sheffield Shield final and selected tour matches as part of a 24-hour cricket channel over summer.

Pay TV network Foxtel and Channel Seven are believed to have agreed on a joint deal worth $1 billion for a new TV rights package.

"We are the premier producers of sports content in Australia, as evidenced by this year's Winter Olympics, Australian Open, AFL and Commonwealth Games and look forward to setting new standards for cricket coverage in the next six years".

"But most of all, Nine is excited by our new partnership with Tennis Australia; a partnership that enables us to further evolve our business model into a new future; a partnership built on common values and vision to mutually build the game and Nine's business as we connect with more audiences the way they choose".

"Our honest thanks also to Network Ten for their role in taking the Big Bash League to a new level, and for so willingly providing a platform to launch and grow the Women's Big Bash League".

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"We have nothing but gratitude and respect for Nine and Ten - and sincerely thank them for their contribution to our sport".

Seven West Media Limited also released a statement this morning.

"This sets the game up to be in even stronger shape, as we are on track to exceed 1.5 million participants this season".

Cricket Australia negotiated the deal in the aftermath of a ball-tampering scandal that rocked the national men's team. At the same time, we invested heavily in the Women's Big Bash League, broadcasting matches in prime time for the first time and raising its profile significantly. "Our partners are key to inspiring more women and girls to pick up a bat and ball", Sutherland said.

Nine said while it would not have Australian global matches from next summer, the rights loss would have no impact on its 2018 financial results. I would like to pay tribute to Patrick Delany and Fox Sports, along with Tim Worner and Seven West Media for their belief in cricket.

Concerns have already been raised regarding the shorter forms of the game going behind a paywall as both are included in the Federal Government's anti-siphoning list, requiring they be available on free-to-air television. "We are proud of everything we achieved with the BBL and WBBL".

"It will be cricket like they have never experienced before".