Sci-tech

BCCI set for windfall from media rights

BCCI set for windfall from media rights

The bidding process could take a long time to complete given the rights are at stake.

The Board of Control for Cricket in India (BCCI) is planning to monitor the fitness level and performance of Indian cricketers from the start of the Indian Premier League (IPL) 2018.

India is expected to play 22 Tests, 42 ODIs, and 38 Twenty20 Internationals at home in the next five-year cycle. It will be interesting to see if the figure continues to soar on Thursday.

The BCCI through their Invitation to Tender (ITT) had invited bids for-Global Television Rights plus Rest of the World Digital Rights Package, Indian Subcontinent Digital Rights Package and Global Consolidated Rights Package.

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At the end of the first day of bidding, the BCCI had received a bid of US$683 million for its consolidated global rights (GCR) from an unidentified bidder.

Six companies, including Facebook and Google, initially entered the fray to bid for 102 matches in India from June, 2018 to March, 2023.

Bidding stopped at Rs 6032.5 crore, a staggering 56 per cent more than what BCCI had sold the rights to Star for in 2012. "Jio can be the dark horse as winning even the TV Rights will announce their big-time arrival in broadcast market", a senior BCCI official tracking the event told PTI.

The BCCI brass is now hoping the bids would breach the Rs 7000 crore mark, resulting in windfall earnings for the cricket body. The auction resumed at 11 am today and saw eight rounds of biddings. The Board will keep a track of top 50 Indian players and create a database of their workload and injuries to keep them fresh for the global tournaments. Reliance's Jio, one of the new entrants to this year's auction, are also in the run for the digital broadcast rights. As was the case with the Indian Premier League, if the global consolidated bid exceeds the sum of the GTVRD and ID, then that bid wins. The auction began with a base price of 4176 crores on total payout and finished with the last highest bid of the day amounting to Rs 4,442 crores.


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