Technology

Apple buys digital magazine subscription service Texture

Apple buys digital magazine subscription service Texture

The Texture application launched in 2012, the product of a joint venture created two years earlier. With Texture, users enjoy the magazines they know and love, while discovering new content that fits their passions and interests.

Mr. Evans highlighted the quote from Cue emphasising the "quality journalism from trusted sources", calling it "rather revealing" and "quite clever positioning".

Of course, while the owners of Texture will be delighted with their payday, but Apple purchasing single app does not mean they have saved the under pressure media industry.

Even so, Cue said not to expect Apple to make a purchase of big entertainment rivals like Netflix or Disney.

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Texture charges $9.99/month to give readers access to 200 magazines.

About Making Comments on our Site: Patently Apple reserves the right to post, dismiss or edit any comments. Alternatively, Texture may eventually benefit from the suggestion algorithms Apple's already developed for News.

Only a few hours before Apple senior vp Eddy Cue took the stage at SXSW in Austin, the content and software executive made some news.

While Apple provides access to third-party content through its News app, this is the first time the firm has moved into the ownership game. "We want the best articles, we want them to look awesome, and we want them to be from trusted sources". Netflix may control web and app areas, but Apple is the only company that has nearly full control over both hardware and software that its videos will appear on. Apple Inc. also sells additional storage in its iCloud service to customers who exceed the free limit of five gigabytes. Led by former Sony execs Jamie Erlicht and Zack Van Amburg, Apple has inked deals with Jennifer Aniston, Reese Witherspoon, and "La La Land" director Damien Chazelle. Texture's apps for iOS, Android, and Windows 10/8 (yes) will continue to work - at least for the time being.