Technology

Apple's planned takeover of Shazam draws European Union scrutiny

Apple's planned takeover of Shazam draws European Union scrutiny

The Shazam deal, reportedly worth $400 million, wasn't actually big enough for the European Union to automatically investigate the transaction.

Apple announced its purchase of the UK-based app in December, for a reported 0 million, which would make it one of Apple's largest acquisitions.

Apple had sought approval for the deal from the Austrian competition agency because the bid falls short of the revenue threshold for an European Union review.

Apple will be told to file details of the transaction to the antitrust authority, which will take over the merger review from Austria, where it was originally started.

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The Shazam app uses the microphone on a smartphone or computer to identify nearly any song playing nearby, points users to places where it may be available for the listening pleasure such as Apple Music or Spotify Ltd.

The European Commission has said it will review Apple's proposed acquisition of music identification platform Shazam, following a request from several European nations for the deal to be looked at amid competition concerns. The European Commission has accepted the request of these 7 European members, as it "considers the transaction may threaten to adversely affect competition in the EEA". The commission said it was concerned that Apple's purchase of the market-leading company could have adverse effects on competition across borders.

The deal did not meet the "turnover thresholds" for the European Commission for Brussels to launch a probe by itself. It may incorporate the app's song-identifying technology into Apple Music, but if it shuts the app down Sweden-based Spotify would lose referrals. Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users.

So far, Apple has not responded to the EU's plans to investigate the deal.


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