Sci-tech

Direct is Instagram's test to duplicate the success of Facebook Messenger

Direct is Instagram's test to duplicate the success of Facebook Messenger

Installing Direct will give you access to exclusive filters, and the usual Instagram features like Boomerang.

Direct would be available from today in Italy, China, Turkey, Israel, Portugal and Uruguay for both the Android and iOS.

Instagram-The photo sharing application is working on a derivative messaging application called Direct, which would eventually be removing the built-in direct message facility within the main application. The Direct messaging system that was upgraded to replicate Snapchat functionality just earlier this year may become a standalone app supposed to offer you a Snapchat like chatting system that won't interfere with the main goal of Instagram.

As a messaging-first experience, Direct becomes Facebook's third service of its kind, beyond the aforementioned Messenger and WhatsApp. Hemal Shah, an Instagram product manager, told The Verge, "We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that". While a standalone messaging app may not sound like a Snapchat rival at face value, it sure as hell is.

In anticipation of this, the Facebook-owned app has been trialling Shopping on Instagram over the past year in the USA, and is planning on rolling out the feature to more countries in 2018. The success of Messenger after its separation from Facebook shows it can be done, and could be boosted if Instagram adds different aspects to the app to keep it interesting. The move would mirror the actions of its parent company Facebook, which removed messaging from the core Facebook app in 2014 and replaced the feature with the standalone Facebook Messenger app.

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Dubbed Direct, the experimental app opens in camera mode - just like Snapchat.

The coolest thing about Direct is that it's so easy to transition from Instagram to Direct.

If you're interested in trying out Direct, it'll take some time. Whether that happens later or not remains to be seen but it makes sense for it to be within the messaging app.

In March 2017, Facebook introduced Facebook Stories along with two other new Snapchat-like features - Facebook Camera and Direct.


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