Sci-tech

Amazon launches Prime programme in Singapore

Amazon launches Prime programme in Singapore

Singapore is the 16th country and the first in South-east Asia to launch Amazon Prime.

The members can also enjoy the streaming service Amazon Prime Video and gaming subscription service Twitch Prime.

An Amazon customer service officer contacted through the website's live chat function on Tuesday (Dec 5) said that free shipping to Singapore ended on Monday (Dec 4).

"Now, with the launch of Amazon Prime, Singapore consumers can finally have access to these products and services, and can get more value when they shop on Prime Now".

The local Prime membership benefits do not apply to items bought on Amazon websites in other countries, however, and customers with existing US Prime memberships can not convert them to local ones.

As part of its promotional effort, membership fees for Singaporeans are offered at the sweet, sweet price of S$2.99 a month for a limited time before they revert to the standard S$8.99 monthly.

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The service, which offers free two-hour delivery from its local warehouse with a minimum order of $40, is now exclusive to Prime members.

"Now with an even wider selection of global items available for unlimited free worldwide shipping, along with unlimited access to Prime Video and Twitch Prime, this membership is created to offer the best of Amazon".

Prime membership in the U.S. costs US$10.99 a month or US$99 a year.

Speaking about the launch of Amazon Prime, Jamil Ghani, vice-president of Amazon Prime International, said, "Prime membership is created to offer the best of Amazon. Customers in Singapore have been enjoying ultra-fast delivery with Prime Now since July, and now, the introduction of Amazon Prime will take their shopping experience to the next level", said Jamil Ghani, vice president, Amazon Prime global. "We will keep making Prime better, adding even more selection and benefits". They're getting Amazon Prime, but only for products that they purchase from Amazon in the United States some 9,000 odd miles away.

Perhaps anticipating Amazon's move into the region, Lazada launched a service called LiveUp that integrated Uber and Netflix with its own e-commerce offerings.

Events coordinator Mabel Tan, 26, said that Prime does not have a strong enough draw for her at the moment, but if it adds "more products and services, I will consider the membership".


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