Technology

Lamborghini unveils new Urus SUV

Lamborghini unveils new Urus SUV

Inside, the Urus has a slim dashboard inspired by the no-nonsense, military-style LM002 truck. It has seating for four or five, depending on whether the buyer chooses the rear bench seat or a 2+2 seating format. With the launch of the Lamborghini Urus and the pending arrival of the Aston Martin DBX and Rolls-Royce High Side Vehicle, 29,300 units of luxury SUVs are expected to be sold in 2020.

The all-new and highly anticipated 2019 Lamborghini Urus SUV is finally joining the Aventador and Huracán coupes in the exotic vehicle manufacturer's lineup, with the promise of benchmarking power, performance and driving dynamics, unparalleled design, luxury and daily usability.

Lamborghini have been teasing their new SUV for some time, the Lamborghini Urus is now official and it looks impressive.

Following Lamborghini's tradition of bovine-related names, the Urus is named after a wild ancestor of domestic cattle. The model could lift the brand's earnings by more than 50% in 2019, Dean said.

As well as the entire concept of Lamborghini making a hatchback, what's additionally heretical about the car's makeup is the engine position, which has been shifted to the front of the auto to make more room for seats and a boot. It's fairly small for an SUV and has multiple entertainment and personalisation settings meant to appeal to younger, cosmopolitan buyers or anyone looking for a Lamborghini he or she can comfortably use in places other than a racetrack.

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The Urus, as the four-wheel drive "super SUV" will be known, was revealed at the Volkswagen group-owned company's historic home near Bologna.

"The Urus elevates the SUV to a level not previously possible, the Super SUV", said chief executive Stafano Domenicali.

"A bull is always aggressive, but I would like to give us a new philosophy toward the future: A bull can be gentle", he said previous year. Comparing the Urus with the Huracan Performante, the SUV comes very close to matching the sports vehicle. "From now on, Lamborghini will change its position in the automotive industry".

Prices for the Urus, excluding taxes, start at £131,500, with the first customers due to receive their vehicles by spring 2018.