GM Drivers Can Now Order a Starbucks From Their Car's Touchscreen

GM Drivers Can Now Order a Starbucks From Their Car's Touchscreen

GM announced Tuesday that it's launching a new Marketplace app for its MyLink infotainment system that will allow owners to purchase goods or services from participating brands via their vehicles' touchscreen displays. With Marketplace, drivers can now order and pay for their favorite coffee - and much more - on the way to work with a simple tap on the dash.

The Detroit automaker says the technology, which is rolling out to 4 million cars and trucks in the US through the end of the year via over-the-air updates, adheres to federal distracted driving guidelines and only works with customer consent because personal data is transferred between the vehicle and merchants to complete sales.

Launched today, the GM Marketplace will initially be available to owners of 2017 and 2018 GM-branded vehicles with 4G LTE and compatible infotainment systems. Even if the auto owner doesn't have a paid in-car Wi-Fi data subscription, that vehicle will get a new service. A shopping section of Marketplace allows drivers to retrieve discounts for oil changes or GM accessories, which are then emailed to drivers.

"For most retailers and consumer brands the daily commute is the only time not accessible in a consumers' day", said Santiago Chamorro, GM's vice president for global connected customer experience, said in a statement.

"We will be adding more vendors", Chamorro says, "and we will be continuously improving the experience".

"Marketplace gives merchants the ability to more safely engage with drivers and passengers in a meaningful way that provides true value for our customers", Chamorro added.

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Starbucks customers that are members of its rewards program would also be able to receive points towards free food and drink by placing orders ahead through the Marketplace.

The new technology will let drivers do everything from ordering hot wings to booking a hotel room or reserving a table at Applebee's - all without even having to pull over.

The system relies on "machine learning", taking cues your location and from how you've used the Starbucks or Dunkin' Donuts apps on your phone to decide which menu items to offer. Drivers will also have access to Priceline, ExxonMobil and OnStar, among other companies.

General Motors will enable drivers to buy coffee, find gas or parking and make restaurant reservations by just touching the dashboard.

General Motors Co. has leadership positions in the world's largest and fastest-growing automotive markets.

The carmaker is rolling out Marketplace to Buick, GMC and Cadillac cars, and Chevrolet.