Drivers give their opinion on Formula 1's new logo

Drivers give their opinion on Formula 1's new logo

Those on Facebook have also voiced their displeasure, with some instructing Formula One to change the logo and said if it is not broken, do not fix it. It's served Formula 1 extremely well for the past 23 years but in terms of where we're taking the business and our vision for the business, the negative space in the "1" doesn't come through candidly in digital.

Formula One unveiled a new logo at the season-ending Abu Dhabi Grand Prix on Sunday as the first step in a rebranding of the US -owned sport.

Abu Dhabi GP victor Valterri Bottas also questioned "what was wrong with the old one?" but Carey said the use of "negative space" to create the "one" had been one reason for the change.

Liberty Media, the new owners of the Formula One franchise, have made the decision to revamp the logo of the sport to the dismay of its fans. "Just imagine if Mercedes or Ferrari changed their logo". I only saw it very quickly [the new one]. but what's wrong with the old one? Yeah, would have liked to be a bit more in the fight today to put those two under pressure, but I'm obviously happy with the podium, it was a good result.

Although Liberty have faced some criticisms from teams and manufacturers in recent weeks, on the back of new engine rule proposals and a fall in F1 prize money income, Todt has faith that the American media giants are good for the sport. Creative Review says the new identity "cements a year of change for F1 as it hopes to re-engage its global fanbase".

Ellie Norman, the sport's marketing director, explained the thinking behind the design.

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"I would've preferred to win today, it would've done the same for the driver's championship but still, obviously I think there's lots of positives to take from this season", Vettel said.

The sport's governing body, the FIA, has given its official backing to the new look. He told Autosport that the FIA has faith in Liberty, adding that they were making changes for the right reasons. "I mean the new one, I don't think is as iconic but maybe it will grow on us" (, 11/26).

Formula One has revealed a new logo (pictured left) as the first step in its rebranding.

The Sun's Ben Hunt thinks he has seen this font before...

"The new design is inspiration from what we learned from the fans and the associations which they want to have with the sport", Norman said.