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Facebook launches food delivery capabilties via app

Facebook launches food delivery capabilties via app

Now adding the Facebook Order Food option can surely be seen as an effort by the company to expand its presence in the restaurant industry.

For the Facebook Order Food option, the company has partnered with several third-party services like ChowNow, Zuppler, Olo, DoorDash, EatStreet, Delivery.com, and Slice.

Facebook rolled out a new trick Friday: the ability to order food through its apps and website. "If you don't have an account with that service, you can quickly and easily sign up, without leaving the Facebook app", Himel wrote. There's also a new dedicated section of Facebook where users can browse restaurants that offer online ordering. Orders can be either take-out or delivery, and if you already have a Delivery.com account, you can use your existing login. Facebook is also working directly with some restaurant chains, such as Jack in the Box, Five Guys, Papa John's, Wingstop, TGI Friday's, Denny's, El Pollo Loco, Chipotle, Jimmy John's, and Panera. Rather than interrupt your stalking marathon, simply head on over to a restaurant's Facebook page and click "start order", so you can nourish yourself as you wade deep into the dark early 2000s recesses of your old track teammate's profile.

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Facebook wants to make sure that you can do a lot of different things inside the app, so you stay in it longer. It'll be available in the USA only, at least initially, through Facebook's mobile apps for iOS and Android, and through your desktop browser.

Facebook is already a place where people can check into restaurants and search recommendations to decide where they're going to eat next. The value for Facebook is obvious; the company hopes you'll fill your craving and then keep swiping through your news feed with your greasy fingers.