Teens Get Their Own Amazon Accounts, With Parents' Approval

Teens Get Their Own Amazon Accounts, With Parents' Approval

Amazon introduced a convenient way for teens 13 through 17 years old to shop on Amazon with their own login.

Amazon has announced a new service that will open up its gargantuan ecommerce platform to millions more teenagers.

"As a parent of a teen, I know how they crave independence, but at the same time, that has to be balanced with the convenience and trust that parents need", Michael Carr, vice president of Amazon Households, said in a statement. Teens can also input a reason they need an item.

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On top of the usual perks of a Prime membership - including free two-day shipping and access to Prime Video's streamable movies and TV shows - the company says Prime Students will get access to special deals, or "coupons", through their subscription. Then, parents can approve the order by text. When the parent reviews the activity, they can approve or deny the purchase with a simple reply to the automated message they receive. Teens can also send an invitation to their parent through either SMS or email.

The teen accounts are a part of Amazon Households, an existing Amazon feature that lets Prime members share accounts and payment methods with other family members. The logic is that these teens will continue to shop through Amazon on their own once they become adults. If there's a mistake in ordering, parents will be able to cancel and return any item as long as it meets Amazon's policies. Amazon's dedicated page explains more about the function and how to get started.

Their credit card information will be hidden on the teen accounts, as will their purchase and browsing histories.