Dove thought this ad celebrated 'the beauty of diversity'

Dove thought this ad celebrated 'the beauty of diversity'

Makeup artist, Naomi Blake (Naythemua), reposted the image, which has since gone viral.

Social media users were outraged, with many pointing out that this was not the first time the company has been accused of racism.

The cosmetics company said it "deeply regret (s)" the offence caused, admitting the images "missed the mark". A third image showed the white woman removing her shirt and an Asian-looking woman appearing in her place, according to NBC. After the advertisement sparked a debate about racial sensitivity, many took to social media and chastised the beauty brand, even threatening to stop purchasing its products. This Dove ad evoked some of the same types of images from those ads of bygone years.

Dove wrote a slightly lengthier statement on Facebook about the ad.

Dove's personal care line, which includes soap, body wash, shampoo and other toiletries, has used the slogan "real beauty" since 2004.

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Another user showed labeling on one of their products bottles that said "nourishing lotion for normal to dark skin". In 2011, the brand's before-and-after advert charted the transition of a black woman to a white woman after using its body wash.

Despite two apologies, it seems the level of the company's offense and their brief apology is not enough, as Dove hasn't explained what the intention of the advert was supposed to be.

This isn't the first time Dove received backlash after releasing ads deemed racially insensitive.

That campaign showed a "before" and "after" skin close-up with dark-skinned women standing in front of the "before" picture, with light-skinned woman standing in front of the "after" picture. "We do not condone any activity or imagery that intentionally insults any audience".