FDA Says 'Love' Isn't An Ingredient In Granola

FDA Says 'Love' Isn't An Ingredient In Granola

Brown sugar, rolled oats and even nut yes, but feelings no, says US regulatory agency.

A granola maker's labeling improperly described "love" as an ingredient, a South Korean drugmaker didn't test for the presence of lethal contaminants implicated in past tragedies, and several Indian drugmakers failed inspections, according to newly released U.S. Food and Drug Administration documents. The Concord-based Nashoba Brook Bakery had listed "love" as an ingredient among the oats and sugar that usually goes into granola, according to Bloomberg, which apparently didn't sit well with government officials.

"'Love' is not a common or usual name of an ingredient", wrote the FDA in a published, warning letter to the bakery on Tuesday, "and is considered to be intervening material because it is not part of the common or usual name".

The CEO at Nashoba John Gates said that the take by FDA on love as a granola ingredient felt George Orwell-like. "And focusing only on that particular violation detracts from the multitude of serious violations reflected in this letter".

However, he continued, situations such as this where the federal government tells you that you cannot list love as one of granola's ingredients because if could be deceptive just sounds silly.

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The agency said that the use of "love" as an ingredient was not "among the agency's top concerns".

The agency added the bakery misbranded the product by including the obscure addition. It said the bigger violations had been sanitary issues.

A MA bakery's granola may be made with love, but federal officials say it shouldn't be listed as an ingredient on the package.

The FDA is of course technically correct that "Love" is not a food product, and that letting some companies get cutesy about regulatory requirements on the nutritional value of food could ultimately dilute the system that keeps us all safe.