Sports

Warriors, Rakuten Agree To $20 Million Per Year Jersey Sponsorship

Warriors, Rakuten Agree To $20 Million Per Year Jersey Sponsorship

"We felt in order to grow out global vision, we had to be aligned with a global brand". In addition, Rakuten Group company Ebates, a leading membership-based online cash-back site in the US, will become the Warriors Official Shopping Rewards Partner, the global mobile voice messaging service Rakuten Viber will become the Official Instant Messaging and Calling App Partner and the Rakuten Kobo eReaders will become the Official E-Reader Partner of the Warriors.

The Warriors aren't the first team to sign a deal with a company that doesn't match their colors - the Bucks will be sponsored by orange-and-black Harley Davidson, for example - but the red is slightly off-putting compared to the normal colors that Golden State uses.

Rakuten is an e-commerce company that was founded in Japan in 1997, but it has a North American headquarters in San Francisco, which gives it a strong link to the Warriors and the Bay Area.

The NBA's sponsorship patches will reside on the upper left chest of player jerseys.

Warriors, Rakuten Reportedly Agree to $20 Million Per Year Jersey Sponsorship

"Like FC Barcelona, the iconic soccer club we partner with, the Warriors are innovators in their sport that have helped create a more lovely game through a distinct style of unselfish, teamwork-oriented play", Rakuten Inc. founder and CEO Hiroshi "Mickey" Mikitani said in a statement. "Our partnership in Barcelona has helped us in Spain, and the Warriors will certainly be a pillar of getting us there in United States".

The Warriors won the 2017 NBA Championship, the fifth title in franchise history and second in the last three years.

While a number of teams have announced advertisement deals to put patches on their jerseys, the National Basketball Association champion Warriors were the big domino people around the league were waiting to fall. Rakuten also owns a pro soccer team in Kobe, Japan.

In addition to the jersey sponsorship, the Warriors are renaming their practice facility the Rakuten Performance Center. In July, its name started appearing on FC Barcelona's kit in a deal worth $235 million over four years. Rakuten's other properties, Ebates and Viber, will become the team's new official shopping rewards and instant messaging app, respectively.

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